THE CLIENT
Drake Home Builders Inc
Drake Home Builders Inc is a renovation and general contracting company. They specialize in kitchen renovations, legal basement conversions, home additions, and full residential renovations. Their team works across Hamilton and the surrounding area, helping homeowners transform the spaces they already live in.
THE CHALLENGE
Before working with TURVUA, Drake Home Builders had a basic static website built with generic HTML, CSS, and JavaScript. While the site was functional, it did not properly represent the quality of their work and provided little support for generating new leads.
Key Problems Identified
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No search visibility for renovation related searches in Hamilton
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Outdated design that did not reflect the quality of their work
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No clear service structure explaining what they offer
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Weak conversion flow with no strong quote or contact prompts
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Limited use of project photos and trust signals
PROJECT GOALS
What We Wanted to Fix and Why It Mattered
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Getting Found on Google
Drake Home Builders did great work but homeowners searching for renovation contractors in Hamilton had no way of finding them online. We built a proper SEO structure from the ground up, with dedicated service pages, a clean site structure, and content written around the exact searches their customers are making. -
Turning Visitors Into Leads
Even the few people who did find the website had no reason to reach out. Every page on the new site was built with a clear path to contact so visitors always knew how to request a quote or get in touch. No hunting around. -
Showcasing the Work
Real project photos and trust elements were added throughout the website so homeowners could see the quality of Drake's work before they ever picked up the phone. A contractor's reputation is everything and the website needed to show that from the first moment someone landed on it.
Discovery & Research
The Website Design Process
Initial Analysis and SEO Planning
Before anything got built, we needed to understand why the old website design was not working. The problems showed up fast. Visitors had no way of knowing what services Drake offered, there was no clear next step to request a quote, and the design did not come close to reflecting the quality of the work. Customers were landing on the page and leaving without ever reaching out.
We dug into who was visiting the website, what they were searching for, and where they were most likely dropping off. We also looked at what competing contractors in Hamilton were doing well and where the real opportunities were. That research shaped everything. From there we built out a proper SEO foundation so Google could understand exactly what Drake offers and where they do it.
New Website Structure
Every service got its own page. That matters for search because Google needs to understand what a business does at a granular level, and it matters for visitors because someone looking for a kitchen renovation should land on a page about kitchen renovations, not a generic homepage. Quote buttons and call prompts were built into every page so reaching out never took more than one tap on a phone.
Real project photos were added throughout so homeowners could see the actual work before they ever called. People hire contractors based on trust and the website needed to earn that trust before the conversation even started.
Website Launch
Once development and testing were done, the new website went live on WordPress. The launch covered all the technical groundwork to make sure the site loaded fast and performed well across every device.
The web design structure now makes it easy for customers searching for renovation services in Hamilton to find dedicated pages for kitchens, basement conversions, home additions, and more. Quote buttons and mobile call actions were built into every page so getting in touch never takes more than a tap. Right after launch, all core pages were picked up by Google and started appearing for renovation related searches beyond just the company name.
SEO Foundation for Local Search
Each major service like kitchen renovations, basement renovations, and home additions now has its own dedicated page built around the searches customers are making in Hamilton and the surrounding areas. That foundation also gives the website room to keep growing through additional location pages, citations, and ongoing optimization down the road.
Website Management & Support
The website is built on WordPress, which makes it easy to add new project photos, update services, and publish fresh content without needing a developer every time. As new service pages and location pages get added, the site will continue to expand its visibility across Hamilton and the surrounding area. Performance tracking is also in place so every future decision about the site is based on real data rather than guesswork.
Why This Project Matters
A website for a renovation contractor has one job. It needs to make a homeowner feel confident enough to reach out. The new website does that by showing real work, explaining services clearly, and making it easy to request a quote from any page. Good design and strong SEO are not separate things. When they work together the way they do here, the site becomes an actual business tool rather than just an online brochure.
Ready to Get Started?
Bringing your ideas online starts with a conversation. Whether you need a brand new site or want to revamp what you have, our team at TURVUA is here to make it happen.